My Muscle Chef
Boxing machine activation
My Muscle Chef used a branded boxing machine to match the stand's high-energy fitness positioning. The strength-test mechanic made the activation feel active, competitive and well aligned with the brand.
Brand Activations for Metcash Food Expo Gold Coast
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Interactive event games for busy expo floors.
Branded games designed to help food, grocery and FMCG exhibitors turn busy aisle traffic into quick, memorable stand interactions.
Metcash Food Expo 2026 brought suppliers, retailers and industry teams together at the Gold Coast Convention and Exhibition Centre. Across the expo floor, Exponential Games supplied branded activations for multiple exhibitor stands, helping brands create movement, product interest and easy reasons for attendees to stop, play and talk.
EventMetcash Food Expo 2026
LocationGold Coast Convention and Exhibition Centre
FormatFood and grocery trade expo
GoalBrand engagement + stand traffic
Activation showcase
Five branded games across the Metcash Food Expo floor.
From branded prize machines to reaction and skill game hire, each setup was built around the exhibitor's product story, stand layout and reason for attendees to take part.
Finish
Claw machine activation
Finish used a custom branded claw machine as a prize-based drawcard. The machine sat inside the stand environment and gave attendees a familiar, easy-to-understand interaction around the brand's product display.
Ryde
Speed drop reaction game
Ryde used a branded speed drop game to create a fast reaction challenge around the stand. The format suited a quick-play expo environment where attendees could test themselves and move through without a long setup.
Real Dairy
Branded Plinko game
Real Dairy used a branded Plinko-style game to create a playful product-led moment on the stand. The vertical game face worked well as both a visual display and a quick interaction for passing attendees.
Yarrows
Branded boxing alley
Yarrows used a branded boxing alley game to add movement, competition and a clear physical challenge to the stand. It gave visitors a quick reason to step in, play and connect with the product story.
FMCG expo strategy
Built around product sampling, supplier stands and retailer conversations.
Food and grocery expos move differently to a tech conference. Visitors are comparing products, tasting samples, meeting suppliers and moving quickly between stand appointments, so each activation needed to feel easy, branded and relevant to the product story.
Built around product sampling.
The games gave suppliers another reason for visitors to pause near the product display, creating a more memorable moment around sampling, packaging and brand recall.
Quick plays between meetings.
Each mechanic was simple enough for a busy trade floor. Attendees could step in, play, win or compare scores, then keep moving through the expo.
Matched to each supplier stand.
Rather than one generic activation, each machine was selected and branded to suit the exhibitor's category, stand design and campaign message.
Event delivery
Multiple branded activations for grocery and FMCG exhibitors.
- Product-led game choices: each activation supported a different supplier story, from fitness and protein to snacking, cleaning and wellness products.
- Stand-by-stand branding: machines were prepared to sit naturally inside each exhibitor environment rather than feeling like a separate entertainment add-on.
- Retailer-friendly engagement: the games created light, quick interactions that helped open conversations with buyers, retailers and industry visitors.
Need a stand that pulls people in?
Use this kind of multi-point activation when one large centrepiece is not the right fit for the floor plan.
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We offer a diverse range of branded games for hire that cater to all age groups and interests.
Exponential Games is a Sydney-based event games company specialising in arcade machine hire, branded prize games and interactive activation equipment for corporate events, exhibitions, product launches and private functions.
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