Featured events
Explore a small collection of Exponential Games projects from conferences, trade shows, product launches and brand activations. Each featured event gives a quick overview here, then links through to the full case study with the machines, setup and goals behind the activation.
AWS Summit Sydney brings together IT leaders, developers, data teams, software vendors, consultants and technology partners. On a busy expo floor, exhibitors need more than signage; they need a reason for attendees to stop, register and start a conversation.
Four exhibitor stands used branded games including a gumball prize giveaway, prize safe, retro arcade machines and a raffle barrel guessing game.
Read more about AWS SummitMetcash Food Expo is a supplier and retail trade environment where exhibitors are competing for buyer attention, product sampling moments and quick stand conversations.
Five supplier stands used branded games including a boxing machine, claw machine, Plinko, speed drop and boxing alley built around FMCG product engagement.
Read more about Metcash Food Expo
To celebrate the special collaboration range with designer Yayoi Kusama, Louis Vuitton requested a custom branded claw machine inspired by the collection's bold, instantly recognisable visual style.
Installed for an exclusive in-store launch event in Sydney CBD, the activation was designed to stop guests in their tracks and create a playful moment of interaction within a premium retail environment. The machine exterior was customised to reflect the look and feel of the campaign, helping it sit naturally within the store while still standing out as a hero attraction.
More than just a display piece, the claw machine gave guests a reason to engage directly with the brand. It combined nostalgia, challenge and reward in a format that felt both familiar and elevated, making it ideal for a luxury launch setting where experience and presentation matter.
For the Alibaba Expo at the International Convention Centre, Blackmores wanted an activation that would attract attention to their stand and draw people in from across a busy exhibition floor.
We worked closely with the team to understand their objectives and then sat down together to brainstorm ideas that would align with the brand. Rather than just supplying a generic game, we looked for something that naturally connected with Blackmores' focus on health and wellbeing.
That led us to the basketball machine - an activation built around movement, energy and participation. It was a natural fit for the brand, encouraging attendees to get active, have fun and engage in a way that felt authentic to what Blackmores represents.
The result was a high-energy focal point that attracted attention, kept people coming back, gave staff an easy conversation starter and delivered a memorable, on-brand experience for visitors.
From branded game hire to fully wrapped activation builds, we help exhibitors create moments people actually stop for.
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We offer a diverse range of branded games for hire that cater to all age groups and interests.
Exponential Games is a Sydney-based event games company specialising in arcade machine hire, branded prize games and interactive activation equipment for corporate events, exhibitions, product launches and private functions.
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